2025 marks a robust year for Jordan’s tourism sector, reflecting both a strong recovery and diversified international interest. Here’s a detailed look at visitor numbers, revenue growth, origins, and key trends driving tourism in the Kingdom.
Jordan’s tourism rebound in 2025 is impressive and strategic. Visitor numbers are nearing 3.3 million by mid-year, with strong revenue gains. Arab and expatriate visitors dominate, but growing interest from Europe, Asia, and the Americas highlights the Kingdom’s broadening international appeal.