Western tourists heavily search for where Jesus was baptized by John the Baptist. This creates massive confusion because there are two entirely different sites in Israel that cater to this, and tourists are always trying to figure out the difference.
What Tourists Actually Search For (Tips & Hacks):
The "Authentic" vs. The "Commercial": Yardenit is located up north near the Sea of Galilee. It is highly commercialized, beautifully paved, has gift shops, and clean water. Qasr al-Yahud is located down south near Jericho (right on the border with Jordan). It is widely considered the actual historical site, but the water is muddy, and the facilities are far more rugged.
The Landmine Warning: Tourists looking up Qasr al-Yahud are often terrified by old forum posts mentioning landmines. The surrounding desert was a heavily mined military zone for decades. However, the exact paths and churches have been completely cleared and de-mined by international organizations in recent years, though you will still see yellow warning signs if you wander off the paved road.
Baptism Logistics: At both sites, you cannot just jump in the water in your swimsuit. You are required to rent or buy a special white baptismal robe on-site to enter the river out of respect.